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features
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support

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Description

Affinity Answers merges extensive behavioral insights with the largest social dataset globally to validate online activities including browsing, e-commerce, searches, and mobile intent, leading to the creation of custom audiences that surpass purchase-based segments by an impressive average of 55%. Users can specify their target criteria, including desired audiences, timelines, geographic locations, channels, and budget, and will receive tailored audience definitions that come with targeting filters, estimated reach, and unique intent scores within just 1 to 2 business days; after approval, these audiences can be activated on demand-side platforms such as DV360 and The Trade Desk within a span of 7 to 10 days. This system is capable of generating an infinite variety of persona-level segments, including competitive conquest groups (for instance, customers of competitors to USAA), psychographic cohorts (like followers of prominent influencers), groups showing purchase intent (such as enthusiasts of bacon), and audiences focused on topical news (such as readers of political news), all accessible through either an API or a user-friendly web interface. The versatility of Affinity Answers empowers marketers to create highly specialized segments tailored to their specific needs.

Description

Perform a comprehensive Total Addressable Market (TAM) analysis and create segmented lists of accounts and contacts to enhance your sales and marketing efforts. Secure a competitive advantage by obtaining fully compliant direct dials and verified email addresses. Focus your outreach initiatives using intent data, optimizing efficiency within your revenue teams. Effortlessly execute cold email campaigns that convert strangers into potential clients and those potential clients into loyal customers. Augment your outbound strategies with targeted audience matching and improved match rates on selected advertising platforms. Monitor and manage significant changes within accounts to uncover possibilities for growth and upselling. With Cognism's array of integrations, streamline your existing workflows with ease. You will have unlimited access to both individual and company-level data, ensuring you always have a robust list of prospects and the necessary contact information to reach them. The platform is designed for straightforward setup and integration, providing you with real-time access to essential data within your preferred systems. This means you can efficiently adapt to evolving market conditions and capitalize on new opportunities as they arise.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Crono
DQ on Demand
Datamorf
Facebook
Google Chrome
HubSpot CRM
HubSpot Customer Platform
Indent
Instagram
LeanData
Pipedrive
Potion
Reddit
Salesforce
Scalestack
SourceWhale
TikTok
TitanX
Wufoo
X (Twitter)

Integrations

Crono
DQ on Demand
Datamorf
Facebook
Google Chrome
HubSpot CRM
HubSpot Customer Platform
Indent
Instagram
LeanData
Pipedrive
Potion
Reddit
Salesforce
Scalestack
SourceWhale
TikTok
TitanX
Wufoo
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Affinity Answers

Country

United States

Website

www.affinityanswers.com/data/

Vendor Details

Company Name

Cognism

Founded

2016

Country

United Kingdom

Website

cognism.com

Product Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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