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ease
features
design
support

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Description

Magellan AI serves as a comprehensive platform for podcast advertising intelligence, facilitating media planning and measurement. It boasts the largest database of podcast advertising data globally, encompassing more than 50,000 podcasts. Advertisers and agency media buyers depend on Magellan AI's platform to effectively uncover, engage with, and assess the performance of various podcasts, streaming audio, and YouTube content. Publishers place their trust in Magellan AI to enhance ad sales through insightful intelligence and performance evaluation, promote content acquisition, and optimize ad operations. The platform's dashboard offers essential metrics from podcast growth campaigns, including downloads, unique listeners, and listener conversion rates. For the first time, podcast marketers can differentiate between one-time and repeat listeners using Magellan AI's tools. In addition, customers benefit from dedicated measurement success managers who oversee the setup and address any issues that arise during new campaign launches. This hands-on support ensures that users maximize their advertising potential and improve overall campaign effectiveness.

Description

Podscribe serves as an autonomous platform for measuring, attributing, verifying, and analyzing the effectiveness of podcast and audio advertising, assisting advertisers, agencies, and publishers in comprehending and demonstrating the tangible effects of their audio ad initiatives across various channels such as podcasts, streaming audio, and CTV, utilizing methods like pixel-based tracking, multi-touch attribution, and incrementality testing to link ad exposure with conversions and enhance ROI. The platform streamlines ad verification through AI-driven airchecks and quality assessments, ensuring ads are executed as intended, while offering real-time dashboards that feature metrics such as reach, frequency, geographic data, and audience insights, empowering teams to enhance performance and make informed decisions without the need for manual intervention. In addition to these features, Podscribe provides tools for competitive intelligence and benchmarking, delivers monthly rankings of the leading podcasts, publishers, and advertisers in the industry, and conducts audience segment analyses using household-level data, thereby facilitating improved media planning and audience exploration. This comprehensive approach not only optimizes campaign effectiveness but also aids in uncovering new opportunities within the evolving audio advertising landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acast
Shopify
ART19
AdsWizz
Audioboom
BetterHelp
Buzzsprout
Castos
DoorDash
Google Tag Manager
GroundTruth
MediaMath
MetaRouter
Microsoft Excel
RedCircle
Simplecast
Singular
Spreaker
Tealium Customer Data Hub
Triton

Integrations

Acast
Shopify
ART19
AdsWizz
Audioboom
BetterHelp
Buzzsprout
Castos
DoorDash
Google Tag Manager
GroundTruth
MediaMath
MetaRouter
Microsoft Excel
RedCircle
Simplecast
Singular
Spreaker
Tealium Customer Data Hub
Triton

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Magellan AI

Founded

2016

Country

United States

Website

www.magellan.ai/

Vendor Details

Company Name

Podscribe

Founded

2016

Country

United States

Website

podscribe.com

Product Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Podcast

Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support

Product Features

Podcast

Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support

Alternatives

Alternatives

Megaphone Reviews

Megaphone

Spotify
Megaphone Reviews

Megaphone

Spotify