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Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
Description
Spotai is a cloud-driven platform designed for media sales that aims to transform and speed up the advertising sales process for broadcasters, moving away from outdated systems to a sleek, user-friendly interface suited for the complexities of today’s multi-market media landscape. This innovative software enables users to efficiently create, manage, and deliver proposals and rate cards by integrating local and national inventory data alongside program scheduling details, allowing sales teams to swiftly meet advertiser demands and make on-the-spot pricing adjustments. Additionally, it offers real-time visibility into ad inventory and program availability, along with integrated analytics sourced from industry leaders such as comScore and Nielsen, while also providing customizable workflows that enhance every stage of the media sales process, from rate projections to proposal creation. With its accessible cloud-based dashboard and scalable architecture, Spotai caters to broadcasters of varying sizes, delivering features that minimize administrative burdens, boost sales efficiency, and facilitate informed decision-making. The platform’s adaptability and comprehensive tools empower sales teams to navigate the evolving advertising landscape with confidence and agility.
API Access
Has API
API Access
Has API
Integrations
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Nielsen ONE
Oracle Cloud Infrastructure
Integrations
Acast
Adform
Adobe Acrobat
Basis DSP
Eyeota
LiveRamp
MediaMath
Nexxen
Nielsen ONE
Oracle Cloud Infrastructure
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Vendor Details
Company Name
Spotai
Country
United States
Website
spotai.online/