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Description
Qualtrics Brand and Communication Research is an advanced platform built to help organizations strengthen their brand and improve marketing performance. It provides continuous brand health tracking, enabling businesses to monitor perception, awareness, and competitive positioning in real time. The platform allows teams to test creative concepts, including advertisements and messaging, before investing in production and media spend. By leveraging both human and AI-generated synthetic panels, companies can access flexible and scalable research options tailored to their needs. AI-powered analytics analyze data from various sources such as social media, customer feedback, and reviews to uncover actionable insights. These insights help marketers understand what resonates with their audience and refine their strategies accordingly. The system also supports cost optimization by reducing research expenses and delivering predictable budgets. Real-time alerts and dashboards ensure teams can quickly respond to shifts in sentiment or market trends. Additionally, the platform streamlines research workflows, making it easier to generate reports and insights efficiently. Ultimately, Qualtrics helps organizations create more impactful campaigns and achieve better marketing outcomes.
Description
Timelaps is an innovative platform for brand tracking and market intelligence, aimed at equipping businesses with ongoing insights into consumer perceptions and the impact of marketing initiatives on brand development over time. This solution supersedes conventional brand tracking methods, which tend to be time-consuming, costly, and limited to a few assessments each year, by offering a real-time dashboard that consistently evaluates brand health and competitive standing. By conducting regular surveys with consumers in specific markets or categories, it gathers extensive research data, resulting in thousands of responses each year, which contribute to a dependable dataset reflecting consumer thoughts, decisions, and purchasing behaviors. The platform monitors essential brand metrics like awareness, consideration, purchase intention, and loyalty, enabling marketing teams to assess their brand's performance relative to competitors across the full spectrum of the brand funnel. This continuous monitoring not only enhances strategic decision-making but also helps businesses adapt quickly to shifts in consumer sentiment and market dynamics.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$30,000 per year
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Qualtrics
Founded
2002
Country
United States
Website
www.qualtrics.com/strategy/brand-research/
Vendor Details
Company Name
Timelaps
Founded
2025
Country
United States
Website
www.timelaps.io
Product Features
Experience Management
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis