Alternatives to FreeWheel SupplySuite

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

Marketing solutions driven by data leverage a Customer Data Platform to enhance the optimization of consumers' purchasing journeys. By activating and utilizing first-party data, marketers can gain improved insight and transparency throughout their marketing and advertising processes. Develop precise user personas informed by demographics, behaviors, transaction records, and browsing habits, while also enhancing these groups with additional data layers. Oversee digital inventories across your own or partners' platforms to generate extra revenue or launch targeted campaigns. Integrate valuable information from various sources—whether online or offline, first-party, second-party, or third-party data. Employ this consolidated data perspective to craft effective digital strategies. Implement either existing or tailored Machine Learning models to formulate custom segments and audience cohorts, alongside predictive modeling and heuristics, thus ensuring that your marketing efforts are both strategic and impactful. This comprehensive approach not only boosts engagement but also fosters long-term customer loyalty.

REXRTB is an innovative Ad Serving System tailored for media buyers and sellers to achieve optimal outcomes. It provides a suite of tools designed for both supply and demand partners, facilitating effective management and oversight of advertising media and assets. The platform is built to accommodate a wide array of formats, channels, and models, ensuring versatility in advertising strategies. Recently, REXRTB introduced a cutting-edge ad serving technology that encompasses all essential features typically expected from a third-party solution. Our Supply-Side Platform (SSP) enables supply partners to showcase their traffic while seamlessly connecting with various demand-side platforms. All OpenRTB formats, including Display, Mobile, Video, Native, and Popunder/Popup ads, are readily accessible. The intuitive dashboard at REXRTB empowers supply partners, granting them the capability to manage their inventory efficiently and enhance revenue by serving the most pertinent ads. You can even create a personalized SSP tailored to your unique business objectives. Additionally, REXRTB's White Label Demand-Side Platform (DSP) allows users to design and oversee multiple campaigns, conduct real-time analysis and optimization, and monitor campaign performance metrics comprehensively. This robust feature set positions REXRTB as a comprehensive solution for maximizing advertising effectiveness.

Microsoft Monetize serves as a strategic selling platform designed to enhance inventory management and cater to diverse buyer demands, allowing you to fully capitalize on your inventory's potential. It offers an integrated approach to managing inventory and demand across various transaction types, channels, and formats. With extensive analytics and data solutions, it helps you maximize your inventory's worth effectively. The platform's unique focus on both buyers and sellers fosters differentiated demand and scalability. Additionally, it empowers your business through an enterprise supply-side solution that facilitates cross-channel monetization and delivers valuable insights. By taking control of your entire ad sales operation, from decision-making to execution, you benefit from a transparent and open ad-serving solution that streamlines processes and enhances efficiency. This comprehensive approach enables you to stay competitive in a rapidly evolving market.

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.

Auxo Ads is a solution provided by Cyber Media Research and Services Limited (CMRSL), designed as an AI/ML-driven supply-side platform (SSP) that enhances ad bidding for publishers while maintaining an optimal user experience. This innovative platform enables publishers to streamline their ad inventory and boost revenue through both programmatic and high-quality direct demand sources. With Auxo Ads, publishers gain the ability to oversee their advertising inventory seamlessly across various programmatic channels and ad networks. In addition, Auxo Ads offers comprehensive reporting and in-depth analytics, empowering publishers to make informed decisions that optimize their revenue potential effectively. This dual approach not only enhances profitability but also strengthens the overall effectiveness of advertising strategies.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

Criteo Commerce Grid stands out as the pioneering SSP specifically designed to link commerce-focused publisher supply with highly qualified demand. By integrating access to premium inventory with vast amounts of real-time commerce insights, Commerce Grid allows buyers to execute curated, performance-driven deals across various formats, including display, video, CTV, and native. Advertisers reap the benefits of deal optimization based on outcomes, clear supply pathways, and effortless activation in their chosen DSPs. For publishers, Commerce Grid enhances yield by combining inventory with data reflecting commerce intent while preserving trust and control. This distinctive blend of high-quality supply, precise audience targeting, and automation empowers marketers to achieve measurable outcomes throughout the entire funnel, ensuring that publishers receive appropriate compensation for their contributions. Ultimately, Criteo Commerce Grid fosters a more efficient advertising ecosystem that benefits both advertisers and publishers alike.

Adtelligent empowers publishers to achieve technology independence by offering a fresh avenue to access demand without incurring hidden programmatic taxes and revenue shares. Our platform boasts robust ad serving capabilities, header bidding functionalities, and tools designed to create alternative entry points for buyers. This open platform for Header Bidding management not only helps publishers enhance revenue but also streamlines the integration process. While the programmatic and data revolution has brought forth remarkable efficiency for advertisers, it has come at a steep price for media owners. Many publishers have compromised their autonomy to drive revenue growth, often forging complex outsourced technology relationships with demand partners and intermediaries. As a result, they have relinquished control over how they sell their audience to buyers, which was once a fundamental aspect of their business model. By utilizing Adtelligent, publishers can reclaim this control and redefine their revenue strategies.

Introducing the Zeta SSP, a platform designed to bridge the gap between publishers and Zeta's extensive array of brands and advertisers via direct supply partnerships. With features like IAB standard category blocking, domain-specific advertiser blocking, and tailored optimizations for ad formats and sizes, users can enhance their advertising strategies effectively. Gain insights that inform your approach through comprehensive performance metrics, demand buying intelligence, and precise filtering options. The Zeta SSP utilizes our proprietary DSP alongside longstanding collaborations with top digital marketers and strategic partnerships with third-party DSPs to optimize demand for your inventory, ultimately fostering significant revenue increase. Additionally, you will benefit from direct account management and a wide range of dedicated support channels. Moreover, by tapping into our Disqus network, you can maintain ownership of your user data and establish a robust authentication strategy ahead of the forthcoming cookie-less landscape. Implementation is seamless and straightforward, with direct integrations available for Prebid, oRTB, and VAST, ensuring a smooth transition for your advertising needs. This approach not only enhances operational efficiency but also positions your business to thrive in a rapidly evolving digital ecosystem.

AdsWizz stands out as a holistic digital audio advertising platform that delivers comprehensive solutions tailored for advertisers, publishers, and podcasters alike. Through the AudioMatic DSP, advertisers can efficiently plan, purchase, assess, and refine their audio marketing campaigns all within one seamless platform, gaining access to top-tier inventory from renowned audio publishers. The platform's sophisticated targeting features encompass mood-based targeting, predictive audiences for podcasts, weather-related targeting, and segments catering to multicultural audiences, thereby significantly increasing campaign accuracy. Additionally, AdsWizz offers attribution tools, including Second Screen retargeting and interactive ads like ShakeMe, which facilitate real-time assessment of ad effectiveness and listener interaction. For podcasters, AdsWizz presents a powerful monetization framework that includes enhanced targeting, precise forecasting, and insightful reporting tools, all designed to maximize revenue and facilitate business growth. This makes AdsWizz an essential partner for anyone looking to navigate the complexities of digital audio advertising successfully.

The Genesis SSP, powered by Page Intelligence, enhances outstream video performance significantly. It dynamically tests and chooses from various formats based on real-time user consumption patterns, ensuring that the ad format which elicits the best user response for a given page is utilized. This approach not only fosters a more enjoyable ad experience for users but also boosts overall performance metrics. Users benefit from intuitive performance reporting that offers deeper insights into ad effectiveness. Additionally, the system incorporates third-party data integrations to evaluate the quality of the publisher's inventory, while implementing fraud filtering measures to safeguard publishers and build advertiser trust. With capabilities for real-time bidding, PMP, and deal ID management, all transactions can be handled efficiently in one location. The platform also supports multi-screen video, maximizing advertising potential across desktop, mobile, and OTT devices. Page-level yield optimization techniques are employed to increase revenue, and the system collects user behavior and attention data for every individual page (URLs), rather than being limited to the domain level. This data is utilized to create comprehensive indexes that assess page attention, identify trending content, and predict ad performance, thereby offering a holistic view of user engagement with advertisements.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Edge226 is an AI-powered mobile advertising platform designed to drive user acquisition and improve campaign performance for app developers and marketers. It features a performance DSP that leverages machine learning to optimize ad targeting and reach high-value users across a global network. The platform provides access to nearly all mobile supply, allowing advertisers to expand their reach effectively. Edge226 also offers connected TV and linear TV advertising solutions that use predictive analytics to identify and engage the right audience. Its SSP solution enables publishers to maximize monetization by connecting seamlessly with demand sources. The platform operates on an outcome-based pricing model, ensuring advertisers only pay for meaningful actions such as conversions or revenue-generating events. Advanced targeting and optimization tools help improve return on ad spend and campaign efficiency. Edge226 supports multiple verticals, including finance, gaming, e-commerce, and streaming. It uses data-driven insights to refine strategies and improve user acquisition results. The platform is designed to scale campaigns while maintaining performance and cost efficiency. By combining AI, global reach, and outcome-based pricing, Edge226 helps businesses achieve better advertising results.

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

Curated.Media serves as an independent, self-service platform for programmatic media curation, designed to assist advertisers, agencies, and programmatic media buyers in efficiently constructing, managing, and activating tailored Private Marketplace (PMP) deals and inventory packages across various digital advertising channels. This platform provides users with access to a comprehensive library of curated PMPs while also enabling the creation of custom PMPs that integrate publisher first-party data, third-party audience segments, and contextually relevant inventory options like CTV packages or placements focused on performance, all aimed at achieving specific targeting and KPI objectives. By prioritizing control, transparency, and efficiency, it allows buyers to shape their supply, eliminate middlemen, and directly curate the inventory they utilize, thereby minimizing operational challenges and enhancing campaign effectiveness compared to traditional programmatic buys. The platform's features facilitate the layering of audience signals, the selection of inventory based on context or performance metrics, and the optimization of deals using data-driven insights, ultimately empowering users to make informed decisions and maximize their advertising impact. In this way, Curated.Media not only streamlines the media buying process but also fosters a more strategic approach to digital advertising.

Our technology is designed to deliver audiences effectively at a large scale. It not only broadens your outreach but also establishes connections with partners, allows for optimization in real time, and simplifies the reporting process. FreeWheel’s comprehensive capabilities assist throughout the entire purchasing journey, from the initial planning stages to the analysis of outcomes. Acquire inventory on a large scale across various screens through direct links to prominent publishers and high-quality inventory sources by utilizing FreeWheel’s technology, tools, and workflows. You can access and consolidate supply from the entire ecosystem while transacting with agencies and programmatic partners as necessary. By transforming the traditional process of planning and purchasing, you can also oversee and enhance campaigns in real time, all through a single platform. Harness automation, audience-focused buying strategies, and instantaneous insights to achieve greater effectiveness. Gain deeper insights into your investments to enhance future planning and purchasing cycles. Assess performance and return on investment, utilizing a cohesive dataset to guide your future investment strategies and decisions effectively. This streamlined approach not only enhances efficiency but also positions your organization to adapt to evolving market dynamics more swiftly.

Enhance your revenue stream through a straightforward server-to-server header bidding integration that opens the door to exclusive demand from Amazon and other potential buyers. This approach combines distinctive product advertisements from Amazon with additional buyer demand, ensuring that all bidders are given an equal and transparent opportunity to compete. With just one integration, you can connect to a wide array of buyers, making it easy to automatically establish ad server line items with only a few clicks. Accessing diverse demand is streamlined through a single click-through agreement, which consolidates all earnings into one payment made within a mere 60 days. By facilitating ads from both Amazon and other buyers, you can significantly reduce latency thanks to a single ad call to our server. The Unified Ad Marketplace operates as an invitation-only service, specifically tailored for web publishers who either directly represent their site or have exclusive rights, utilizing Google Ad Manager (previously known as DoubleClick for Publishers or DFP) as their advertising server. Our buyer network on UAM features well-known partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with plans to continuously integrate new demand partners to keep the list current and expanding. This ensures that publishers can maximize their monetization potential while utilizing the latest bidding technologies available.

Boost your revenue and minimize latency seamlessly through a single connection to our server-to-server marketplace. Our auction-level analytics ensure that the highest bid is always the victor, with no charges for publishers and just a minimal $0.01 CPM for bidders. Collaborate more effectively with your favorite partners, such as Amazon, while gaining access to over 50 additional buyers. By making a single ad call from your page or app, Transparent Ad Marketplace takes care of the rest on the server-side. You can leverage exclusive Amazon demand and benefit from our expertise in developing scalable infrastructure. A simple SDK setup allows all demand partners to compete simultaneously. Effortlessly integrate with ad-tech services designed to enhance your business growth. These integrations require no additional development efforts and include dedicated support from APS. Expand your partner network with ease, thanks to our turnkey monetization solution suitable for publishers of any scale. The only prerequisite for utilizing TAM is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), ensuring a straightforward path to increased profitability. Overall, this system streamlines ad management while maximizing potential earnings.

The Video Advertising Platform that Consolidates Television, Over-the-Top (OTT), and Digital Video. Designed to achieve peak efficiency in the intricate realm of video advertising, SpotX’s comprehensive video ad serving solution enables publishers to streamline their processes while enhancing profitability. Unify all demand sources and boost revenue through a single, cohesive platform. Automate the sales process of video inventory with tools that ensure complete transparency and maintain brand integrity across all devices. Utilize exclusive first- and third-party audience data in a secure setting to elevate the value of your inventory. Engage with SpotX’s Customer Success Team to customize your video strategy based on your specific key performance indicators (KPIs). Leverage SpotX's buy-side connections to refine your inventory offerings, aiming for optimal fill rates and yield. Gain access to premium supply via SpotX Managed Services Team or programmatic DSP partners, allowing for confident purchasing while utilizing insights and support from our dedicated Account Team. Additionally, the platform's ability to adapt to market changes ensures that your advertising strategy remains effective and relevant over time.

We are always striving to innovate in order to deliver the most captivating and effective premium advertising solutions. Since Devil's inception in 2010, our offerings have evolved to include cutting-edge formats and features that allow for extensive cross-screen and cross-channel interactions, all driven by advanced data and analytics. Expand your high-impact advertising reach across premium AOL Owned & Operated platforms as well as through partnerships with leading third-party publishers. Utilize programmatic, data-driven advertising solutions through ONE by AOL: Display and Video to enhance performance, expedite access to comprehensive analytics, and improve economic efficiencies and workflow processes. Our commitment to innovation ensures that we stay ahead in the dynamic advertising landscape.

Endpoint Security for Endpoint Manager offers robust, integrated protection for endpoints while allowing unified management through the user-friendly Ivanti console. It features a blend of passive visibility that identifies and inventories every IP-enabled device and installed software in real time, including unapproved devices, alongside active control mechanisms such as application whitelisting and device control, which incorporates USB/media restrictions and detailed copy logs. Furthermore, it orchestrates antivirus measures using Ivanti AV or third-party solutions to identify and avert threats before they escalate. Automated patch management ensures that Windows, macOS, Linux, and third-party applications on-site, remote, and offline devices are consistently updated without disrupting user experiences. In the event that malware or ransomware breaches defenses, the solution quickly implements auto-isolation and remote control to contain infections, terminate harmful processes, alert connected devices, and either remediate or reimage affected endpoints. This comprehensive approach not only enhances security but also streamlines management, making it easier for organizations to maintain a safe and efficient IT environment.

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

OneTrust's Third-Party Management solution revolutionizes the management of your third-party lifecycle through data-driven automation, moving away from a questionnaire-first methodology to a risk-oriented framework by integrating data that enhances the security and efficiency of your third-party ecosystem. This innovative approach automates previously manual processes and customizes assessments to meet the specific requirements of each third-party relationship, thereby significantly boosting the efficiency of evaluations. Users typically see an impressive average reduction of over 70% in both time and costs related to conducting third-party risk assessments, which helps streamline the onboarding process. The platform utilizes top-tier data sources to perpetually monitor the risk profiles of third parties and automatically addresses emerging risks as they arise. By synchronizing workstreams and uniting teams around shared workflows, data objects, inventories, and objectives, it fosters greater consistency and efficiency. Furthermore, the solution enhances internal capabilities by automating essential processes and facilitating centralized oversight of third-party inventories, ensuring a more robust and responsive risk management framework. Ultimately, this level of integration not only strengthens risk management but also supports strategic decision-making across the organization.

Media.net stands out as a top-tier global sell-side platform that bridges the gap between publishers, advertisers, and users while prioritizing a transparent and equitable open web. It boasts a diverse array of monetization options, such as display, native, and video advertising, all designed to enhance revenue for publishers. The unique ad formats developed by Media.net use contextual targeting techniques to display relevant advertisements based on the content of the page, cleverly avoiding the need for cookies. Advertisers benefit from direct access to high-quality inventory, allowing for precise audience targeting at various points in the marketing funnel. In addition, Media.net's advanced AI-driven yield optimization tools and integrated control panel provide publishers with an all-encompassing overview of their monetization efforts. Collaborations with top verification and measurement companies further empower effective evaluation of campaign performance. With a dedicated global workforce exceeding 500 engineers, Media.net remains steadfast in its pursuit of innovation and sustained growth in the ever-evolving digital landscape. Their focus on adapting to market changes ensures they remain at the forefront of the industry.

We are elevating standards in the realm of digital advertising. As a self-sufficient, comprehensive programmatic advertising solution, we introduce honesty, clarity, and ethical practices into the ecosystem, addressing significant challenges faced by the industry. Our foundation is geared towards future solutions while delivering performance in the present. We are in a state of continuous innovation, adapting to our clients' requirements with versatility, swift responsiveness, simplicity, and deep expertise, all aimed at enhancing value and efficiency. EMX stands out as a prominent global and independent supply source, acting as the gateway for programmatic ad purchasing on CTV, Video, and Display across a variety of screens and devices. By connecting sellers to a worldwide advertising marketplace, EMX utilizes our proprietary marketing technology, allowing you to optimize returns on your advertising inventory across diverse formats and platforms with comprehensive control and transparency. Our commitment to excellence ensures that we remain at the forefront of evolving industry trends and demands.

Overfuel is a comprehensive digital solution designed for automotive, RV, and powersports dealerships, offering rapid, mobile-centric websites, AI-powered inventory management tools, cohesive digital retailing, detailed analytics, and SEO features aimed at enhancing lead generation and sales results. By consolidating various fragmented third-party widgets, it presents a streamlined platform that includes mobile-friendly dealership sites created with an intuitive no-code content editor, AI-generated descriptions for vehicles, secure online payment options, direct deposits, reservation systems, credit and finance application forms, test-drive scheduling, and VIN-decoded inventory distribution to Google and social media platforms. The platform meticulously tracks each phase of a customer’s journey in real time, providing in-depth visitor-level analytics and attribution that enable dealers to comprehend traffic sources, customer behavior, and the elements that drive conversions. Additionally, Overfuel places a strong emphasis on improving local and technical SEO, ensuring enhanced visibility in search results and better indexing for dealerships. Ultimately, this integrated approach not only simplifies dealership operations but also empowers them to maximize their online presence and sales potential.

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

RedLotus serves as a bridge between advertisers and their target audiences across various devices, facilitating large-scale connections. We offer premium digital advertising and branded content distribution solutions that prioritize brand safety, utilizing insights gathered from a combination of first, second, and third-party data. With our adaptable service offerings, advertisers, brands, and content creators can effectively convey relevant and compelling messages to consumers on all platforms, including advanced TV, display, mobile, and tablets. Our comprehensive unified platform ensures direct, efficient, and impactful connections, enhancing results for both advertisers and publishers. Additionally, we actively address issues of fraud and malvertising within our ecosystem. By employing distinctive detection algorithms and leveraging data from reputable third-party verification partners, we maintain consistent quality for both supply and demand partners, ultimately fostering a trustworthy advertising environment. This commitment to integrity helps bolster confidence among all participants in the marketplace.

Software for marketing agencies and businesses. Comprehensive Software to Help You Plan and Buy Media More Effectively. GaleForceMedia media planning and buying software is a web-based platform that streamlines media processes. GaleForceMedia allows media buyers to eliminate redundant requirements such as duplicate field requirements, manage media buys of different media types, accurately assess ad performance, and easily reconcile invoices. GaleForceMedia offers media buyers and planners a simple workflow that allows them to execute buys from one interface or module. Media buyers and planners can access GaleForceMedia from anywhere. It is a web-based platform. GaleForceMedia was created by media buyers for media buyers. We are aware of the frustrations in the industry and have created a software support system.

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

Sovrn delivers a range of advertising solutions, technologies, and services to a vast number of content creators, enabling them to earn revenue, expand their enterprises, and tap into an extensive data resource that offers remarkable insights. We recognize the significance of distinctive storytellers, a sentiment shared by the advertisers collaborating with us. Our commitment lies in promoting equitable and transparent advertising practices, advocating for net neutrality, and fostering positive relationships between publishers and advertisers. Whether you are an established publishing expert or a newcomer, we are here to assist you in monetizing your content effectively. Our offerings include header bidding, server-to-server bidding, and waterfall advertising techniques. By connecting with high-quality, independent publishers, you can enhance the reach of your campaigns and engage with an audience that is eager to interact. We facilitate display, mobile, and video campaigns through our well-regarded, certified exchange. Moreover, the most reputable websites and leading brands across the globe rely on Sovrn to provide unparalleled value and measurable outcomes, ensuring that both parties benefit from the partnership. With our tools, content creators can harness their potential and achieve greater success in the digital landscape.

Quickly identify any new or unfamiliar devices accessing your network with Ivanti Neurons for Discovery, which provides precise and actionable asset details within minutes. You can track which users and devices are connecting to your network, the timing of these connections, and the software installed on those endpoints. Enjoy real-time visibility through both active and passive scanning methods, along with integration from third-party connectors. Gain valuable insights with a standardized inventory of hardware and software, while software usage data is seamlessly integrated into configuration management and asset management systems, complemented by thorough service maps. As a certified inventory management partner of Google, Ivanti Neurons for Discovery allows for the import and alignment of Google OS devices from Google Workspace using the Google Chrome Enterprise connector, ensuring that customers maintain a comprehensive view of their assets irrespective of their unified endpoint management solutions. This capability not only enhances asset visibility but also streamlines the management process across varied platforms.

AdMedia provides an extensive advertising network that links advertisers with more than 200 million users in the U.S. through various solutions such as search, native, contextual, mobile, video, shopping, and remarketing. The company prioritizes brand safety, transparency, and performance-driven results by utilizing first-party data and carefully chosen publishers. In addition to facilitating full-service campaign management, which encompasses account upkeep, optimization, and reporting, AdMedia allows advertisers to reach users across multiple devices and channels, including targeting Facebook users beyond the platform itself. With integration from key tracking partners, the focus remains on boosting ROI and achieving diverse advertising objectives. Every publisher and partnership is meticulously selected to guarantee brand safety, ensuring that clients can clearly see the source of their traffic. Comprehensive support for account management, optimization, and detailed reporting is provided, reinforcing a commitment to performance and customer satisfaction as the paramount concern. Ultimately, AdMedia aims to foster long-term relationships with clients by continually enhancing their advertising strategies.

Gravitate’s Best Buy is a comprehensive, AI-enhanced platform for supply optimization and dispatch within the fuel retail sector, aimed at streamlining supply planning, logistics, and cost efficiency into a single solution. This innovative tool integrates real-time demand forecasting, inventory management at the store level, machine learning-based supply decision-making, route optimization, and automated order distribution among both internal drivers and external carriers, all accessible through a cohesive interface. By utilizing this platform, dispatchers can boost their productivity by up to 40%, enhance truck utilization by as much as 20%, and achieve a reduction in fuel supply expenses by 25–75 basis points, while simultaneously handling greater fulfillment demands with fewer resources. Furthermore, it offers a range of features including driver applications for in-cab use, portals for third-party carriers, intelligent forecasting capabilities, fuel monitoring at the store level, and automated communication systems that promote transparency and coordination throughout every phase of the process. This holistic approach not only optimizes operational efficiency but also fosters better decision-making across the supply chain.

Illuma operates as a company specializing in contextual technology, utilizing contextual-AI to improve the effectiveness of digital advertising strategies and content monetization efforts. Its innovative real-time scaling technology allows brands and agencies to optimize their campaign outcomes without dependence on third-party cookies, providing privacy-conscious alternatives. For broadcasters, publishers, and online platforms, Illuma systematically organizes, classifies, and categorizes inventory for commercial activation, which not only enhances contextual accuracy but also enriches the user experience while generating new revenue opportunities through live campaign adjustments. Furthermore, it broadens first-party audience engagement and fine-tunes efforts towards client KPIs by targeting high-quality content with remarkable precision. Clients have praised Illuma's sophisticated contextual segments for yielding impressive results, reporting notable enhancements in both campaign performance and conversion rates, demonstrating the effectiveness of their approach. Ultimately, Illuma's strategies show a commitment to evolving advertising methodologies while prioritizing user privacy and satisfaction.

The Amadeus Central Reservation System (CRS) is an advanced tool crafted to oversee hotel availability, pricing, and inventory from a unified interface. This platform facilitates improved pricing strategies and inventory oversight, enabling hotels to optimize their revenue management and boost operational productivity. Thanks to its API-first design, Amadeus CRS integrates effortlessly with external systems and accommodates growth, permitting hotels to enhance or change features without interfering with their current operations. Additionally, it offers the adaptability for localized modifications while upholding corporate uniformity, making it an ideal choice for large hotel chains that have varied requirements. In summary, the system not only increases efficiency but also empowers hotels to stay competitive in a dynamic market.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Sonobi operates as an independent technology firm focused on consumers, offering a just and equitable media marketplace that facilitates direct connections between advertisers and individuals. The company's JetStream technology is revolutionizing the conventional approach to advertising by shifting from impression-based models to those centered on individual consumers. By integrating the top 250 premium media properties identified by comScore with Fortune 500 companies, Sonobi's JetStream platform fosters direct collaboration between publishers and marketers, enabling them to design and implement highly effective communication strategies aimed at reaching the most important audience — the consumers. This innovative platform removes unnecessary intermediaries within the ad-tech landscape, significantly enhancing transparency and efficiency in the execution of media campaigns. JetStream not only optimizes consumer engagement at crucial moments but also equips publishers and advertisers with advanced forecasting, planning, and activation tools essential for pinpointing high-value consumers across the open web. By doing so, Sonobi is not just changing the advertising game, but also ensuring that consumer interactions are more meaningful and relevant.

Pensa identifies and alerts on stock shortages while also forecasting potential low inventory levels. The platform gathers actionable data in real-time, ensuring it is collected more quickly, often, and with greater precision, all at a reduced expense. It enables comparisons of a leading brand's shelf performance against its rivals regarding stockouts, shelf share, and other factors that could affect revenue. Gaining insights into how consumers or third-party pickers substitute your products during stockout scenarios is essential for fostering your incremental growth. By providing a comprehensive view of actual consumer choices among your brand and competitors, Pensa’s ongoing shelf signal offers invaluable insights at scale. Errors in POS and perpetual inventory data that feed into your demand forecasting models can create significant challenges further down the line. By integrating Pensa’s real-time shelf signal with historical indicators such as POS data, businesses can reveal the true demand levels, facilitating the correction of inventory discrepancies and enhancing the reliability of demand forecasts. This approach ultimately leads to more informed decision-making and improved operational efficiency.

Rapid7's Command Attack Surface Management (ASM), accessible through Surface Command, is a cloud-based cybersecurity platform that offers security teams an ongoing comprehensive overview of their attack surface. This solution integrates the discovery of both internal and external assets, correlates information from various tools, and removes blind spots, enabling teams to swiftly pinpoint exposed resources and high-risk configurations while prioritizing critical issues. It perpetually tracks and identifies assets across endpoints, cloud, and hybrid environments, ensuring the protection of inventories and the detection of vulnerabilities. Additionally, it enhances asset context by utilizing both native and third-party security intelligence, aiding in the prioritization of remediation efforts for the vulnerabilities most likely to be exploited by attackers. By providing a clearer view of potential attack paths and risk areas, this solution facilitates quicker and more proactive responses to threats, ultimately allowing organizations to strengthen their security posture in a dynamic threat landscape.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

Imonomy emerged from the understanding that images have the potential to forge deep connections among online audiences in engaging and impactful manners. By integrating semantic programming principles with contextual analysis technologies and extensive Big Data analytics, we developed a sophisticated In-Image platform that bolsters the ecosystem of publishers, advertisers, and users alike. Our ambition is to access every image available on the internet and derive substantial value from them. We are convinced that success in the online realm hinges on addressing the needs of all three key market players: publishers, advertisers, and users. The collective outcome of crafting image solutions for these three groups amplifies the success of each entity involved. Neglecting even one stakeholder could jeopardize the stability of the others. Continuously satisfying the distinct demands of each stakeholder in such a fast-evolving environment poses a challenge, yet these are precisely the type of meaningful obstacles we eagerly embrace. Ultimately, our aim is to foster a triad of victories that benefits the entire industry ecosystem. This holistic approach ensures that advancements made within the realm of image technology resonate with all participants in the digital landscape.

Insticator introduces innovative monetization solutions for publishers, enabling them to enhance ad revenue while simultaneously increasing audience engagement through the delivery of more beloved content. By fostering community growth alongside financial success, Insticator Commenting ensures that both publishers and their audiences benefit from its features, which include around-the-clock human moderation and impactful advertisements. This platform leverages programmatic advertising while providing personalized interactions, with a unique engagement unit that offers complimentary custom content designed to retain users on the site for extended periods. Weekly updates to trivia and poll questions keep the content fresh and relevant, allowing publishers to gain valuable insights into audience preferences. With a diverse range of ad sizes and engagement tools, we empower publishers to boost their ad revenue effectively. Furthermore, our robust brand safety measures and ad blocker defense mechanisms guarantee the availability of high-quality ad inventory, ensuring that publishers can maximize their advertising potential without compromising user experience. By integrating these elements, Insticator not only drives financial growth but also cultivates a loyal audience base.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.