Gemius Prism Description

Gemius provides a range of solutions including JavaScript and non-JavaScript options, streaming player capabilities, as well as SDKs for both iOS and Android applications. In addition, they assist clients in acquiring data from unconventional platforms. Their advanced tracking technology enables seamless measurement across multiple websites or clusters of sites without the risk of visitor duplication. A significant challenge that internet research firms encounter is the deletion of cookies. However, Gemius has addressed this issue with its innovative browsing ID solution, which results in a reduced number of deleted visitor IDs and, consequently, more accurate data compared to traditional cookie-based methods. The Gemius framework aggregates data from various markets and leading online entities, ensuring that there are no restrictions on the data volume that a client can collect. Furthermore, the information gathered by Gemius clients is securely stored within a robust and reliable infrastructure. Clients also have the unique opportunity to access the raw data collected for the Prism service, enhancing their analytical capabilities. By leveraging this comprehensive data collection approach, Gemius empowers businesses to make informed decisions based on precise insights from diverse online environments.

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Company Details

Company:
Gemius Prism
Headquarters:
Bulgaria
Website:
prism.gemius.com/en/features/

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